Social Media That Builds Brands (and Businesses)
Jen McKee trains teams and driven entrepreneurs to show up online with strategy, confidence, and purpose.
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See why Jen is one of the most booked female speakers in the world of social media and the perfect keynote speaker for your next event.
Meet Jen McKee
If you’ve ever met Jen, you probably remember the sequins.
She wears them because standing out is the first lesson in social media—and because sparkle always starts a conversation, which happens to be the second lesson in marketing.
Jen McKee is the founder of Kee Hart Marketing, an award-winning social media agency that helps HVAC, plumbing, electrical, and other home service companies turn visibility into growth. A trainer at heart, Jen has one mission: to help trades businesses show up online with confidence, strategy, and results.
Her sessions are electric—equal parts strategy and motivation. She doesn’t just teach social media; she helps people see how showing up online can transform their business, team, and impact.
Jen believes business growth mirrors fitness growth: consistency beats intensity. A lifelong CrossFitter and runner, she uses fitness analogies to bring marketing lessons to life—showing how discipline, reps, and momentum build both muscles and brands.
Behind the sparkle, Jen is a systems-driven leader who runs her company on EOS (Entrepreneurial Operating System), turning creativity into repeatable results. She’s spoken on stages across the trades industry, teaching teams how to use social media, personal branding, and AI to work smarter, stand out, and scale.
Jen Mckee
Proven to
Deliver Results
We’ve helped over 200 trades businesses increase visibility in the last 3 years — and we’re just getting started.
If you’re ready to stop blending in and start showing up everywhere, you’re in the right place.
“We started working with Kee Hart Marketing last fall, and it has been a great experience! Their team truly understands social media strategy and has helped us create content that resonates with our audience. Thanks to their expertise, we’ve had a couple of viral videos and have seen great organic growth across our platforms. Not only has our online presence improved, but we’ve also received feedback from our community about our content. Kee Hart Marketing is professional, creative, and always ahead of the trends. If you're looking for a marketing agency that delivers real results, we highly recommend them!”
Jackie Sorensen
Topics Jen
Trains & Speaks on
Social Media That
Actually Works
Social media doesn’t have to feel overwhelming or random — it just needs a system.
In this session, I teach my signature frameworks (like the 3S Strategy and 4E Framework) that help home service businesses and entrepreneurs create content that gets seen, builds connections, and drives real results.
Attendees walk away with:
- A proven process for planning and posting consistently.
- How to build a year-round content calendar.
- Real examples of posts that grow engagement, attract recruits, and strengthen brand presence.
Leveraging AI in Your Social Media Strategy
AI isn’t replacing marketers — it’s empowering them to work smarter and faster.
In this workshop, I show teams how to use ChatGPT and automation tools to save hours a week without losing authenticity.
We cover:
- How to create content calendars and captions with AI (without sounding robotic).
- Building a Custom ChatGPT for your brand voice and services.
- Using automation tools like Zapier and Repurpose.io to streamline workflows.
Attendees leave confident using AI as a creative co-pilot, not a replacement.
Building Your Personal Brand with the 3S Strategy
Your personal brand is one of your business’s most valuable assets.
I teach leaders and entrepreneurs how to apply my 3S Strategy — Show Up, Stand Out, Scale — to turn visibility into opportunity.
Through storytelling, authenticity, and strategy, you’ll learn:
- How to create content that builds trust and credibility.
- How to share your story without feeling “salesy”.
- How to use your personal brand to attract customers, recruits, and partnerships.
Because when you show up online, your whole business grows.
ways to work with Jen
Your Next STep
You don’t have to figure this out alone—and you shouldn’t have to.
Let’s build you a social media strategy that actually grows your business.