Case Studies

How Champion Plumbing Became a Standout Brand (and an Industry Voice)

Champion Plumbing, based in Edmond, Oklahoma, had built a strong company—but they wanted more than just local recognition.

Project Detials

Client

Champion Plumbing

Category

Impact

Deliverables

Personalized, branded content
Trend-driven short-form video
Consistency and omnipresence

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The challenge

Champion Plumbing, based in Edmond, Oklahoma, had built a strong company—but they wanted more than just local recognition.

On our very first call, the owners said:
“We want to be everywhere.”

Their goal was clear:

  • Build a strong, visible brand across social media
  • Position themselves as leaders in the plumbing industry
  • Create a digital footprint that could become an asset for future opportunities (including acquisitions)

They knew that just posting basic plumbing content wouldn’t get them there.
They needed a real brand—one that felt human, inspiring, and impossible to ignore.

The Plan

Kee Hart Marketing partnered with Champion Plumbing to craft a strategy that went beyond traditional marketing.

Our Strategy:

  • Focused heavily on short-form video (TikTok, Instagram Reels, YouTube Shorts)
  • Mixed personal storytelling (relatable family and marriage content) with industry leadership
  • Used entertaining trends blended with branded content to boost visibility
  • Posted consistently across Facebook, Instagram, TikTok, YouTube, and LinkedIn

Instead of just showcasing services, we showcased the people behind the brand—and the market loved it.

The result

The impact was explosive:

  • 903K+ total content impressions
  • Follower growth of over 1200% across all platforms
  • Social media engagement up over 2,000% on Facebook and Instagram

And beyond the social numbers, real-world authority followed:

  • Champion Plumbing owners invited to speak on a Pantheon conference panel about marketing success
  • Selected to be part of a national TikTok Impact Project
  • Approached by a reality TV show for their unique brand story
  • Featured as guests on multiple industry podcasts
  • Continuing strong growth through 2025—with social media now a major business asset, not just a marketing expense

Champion Plumbing didn’t just grow a following—they became a voice in their industry.

Why It Worked

  • Personalized, branded content: Real, relatable stories beat corporate marketing every time.
  • Trend-driven short-form video: Staying current kept Champion visible on the platforms that matter.
  • Consistency and omnipresence: Showing up everywhere built familiarity and trust fast.

Real strategy—not random posting: Every piece of content had a purpose: visibility, authority, or connection.

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