Finding Your Voice (A summary from SASW: presented by: Sammis|Ochoa)

Last week was San Antonio Start Up Week. If you follow me in Instagram, you were bombarded with stories and posts highlighting my week. It was tons of fun and very inspiring. I thought I’d share my experience with you guys, plus it will give me a chance to collect my thoughts and re-live my week. Now, I’ll preface with, I have 3 jobs so there were specific times that fit into my schedule. That said, Monday was my longest day of “classes”, so I’ll start there!


Monday: Class 1: Finding Your Voice by: Sammis|Ochoa (a PR company in San Antonio)

They started with: be sure your business has a mission, vision and value.

Mission: What can your company do to serve others?

Vision: How do you know when you’ve arrived?

Value: 5 actionable and measurable things of value


Culture- the 6 pillars to establishing a rock star culture

  1. Treat everyone like a rock star creator
  2. Keep everyone informed
  3. Have fun- make sure there is rewards for all the hard work!
  4. Keep your team educated. Continue to educate them
  5. Acknowledge your people. People like to be recognized. Catch them doing something extraordinary and call them out.
  6. Keep them challenged

Some other little nuggets of wisdom:

  • Never ask anyone to do something you wouldn’t do.
  • You don’t hire people, people choose to work for you.


Finding Your Voice (1)

Now shifting to business and  PR tactics. In PR, you make good things look great. Public relations is all about the relationship between your business, your customers and the community.

How is your business impacting people? What is your story? Make your personality shine through but keep your tone and personality consistent throughout. Meaning, your social media, web page, everything should feel the same as when people walk into your business.

Define your target audience! It’s not everyone. You have a primary audience, secondary and treachery. Find that exact person and have a conversation about your story with them. See how they respond. Ask for feedback.

Create a message that makes you different. YOU DON’T HAVE TO BE THE BEST, JUST SOMEONE’S FAVORITE. Emphasize this through your story.

Things to determine:

  1. What makes you unique?
  2. How are you telling your story?
  3. How does your ideal client intake media?
  4. What’s your spin?
  5. What’s your platform?
  6. When are you sharing your message?


They summed it up with some PR tactics:

Content Creation: Be your own journalist storyteller

Influencer marketing: create relevant endorsements

Innovation: Do something no one else is doing

Pitching: Go the traditional route with a great spin

Connections: It doesn’t matter who you know, it’s who knows you.

I think that’s enough for one day. And that was just one lecture I went to! I’m so grateful for all of the people and business owners that donated their time and expertise to benefit the starting entrepreneurs like myself. I’ll continue my journey next week. Until then!

Leave a Comment

Your email address will not be published. Required fields are marked *