Last week was San Antonio Start Up Week. If you follow me in Instagram, you were bombarded with stories and posts highlighting my week. It was tons of fun and very inspiring. I thought I’d share my experience with you guys, plus it will give me a chance to collect my thoughts and re-live my week. Now, I’ll preface with, I have 3 jobs so there were specific times that fit into my schedule. That said, Monday was my longest day of “classes”, so I’ll start there!
Monday: Class 1: Finding Your Voice by: Sammis|Ochoa (a PR company in San Antonio)
They started with: be sure your business has a mission, vision and value.
Mission: What can your company do to serve others?
Vision: How do you know when you’ve arrived?
Value: 5 actionable and measurable things of value
Culture- the 6 pillars to establishing a rock star culture
Some other little nuggets of wisdom:
Now shifting to business and PR tactics. In PR, you make good things look great. Public relations is all about the relationship between your business, your customers and the community.
How is your business impacting people? What is your story? Make your personality shine through but keep your tone and personality consistent throughout. Meaning, your social media, web page, everything should feel the same as when people walk into your business.
Define your target audience! It’s not everyone. You have a primary audience, secondary and treachery. Find that exact person and have a conversation about your story with them. See how they respond. Ask for feedback.
Create a message that makes you different. YOU DON’T HAVE TO BE THE BEST, JUST SOMEONE’S FAVORITE. Emphasize this through your story.
Things to determine:
They summed it up with some PR tactics:
Content Creation: Be your own journalist storyteller
Influencer marketing: create relevant endorsements
Innovation: Do something no one else is doing
Pitching: Go the traditional route with a great spin
Connections: It doesn’t matter who you know, it’s who knows you.
I think that’s enough for one day. And that was just one lecture I went to! I’m so grateful for all of the people and business owners that donated their time and expertise to benefit the starting entrepreneurs like myself. I’ll continue my journey next week. Until then!