Marketing your new business

Want to start a new side hustle, or every day hustle? Of course there are many legal and financial things you will need to do. But today, I’m going to talk about the first couple steps to get your name out there.

Marketing tip

  1. You need an online presence. Look around when you’re in public. What is everyone looking at? Chances are- it’s their phone. The phone is a tool we now use to research EVERYTHING, including the businesses we use. So honestly, if you’re not online, do you even exist?
    • Easiest: Facebook. Create a business page, add a few pictures, invite and share with all your friends. That is a good start.
    • Next: Instagram. If your business highlights anything that could make a good picture Instagram is a great place to market your business. Using hashtags will help grow your followers. And currently, Instagram is not as over populated as Facebook for businesses.
    • A website. You could design a website using templates on WordPress or Wix (just to name a few). You could also hire someone to do it. Just think about when you are searching for information about a business. More than likely, you’re looking for their website.
    • Nextdoor. Any service or product you’re providing could be beneficial to someone in your neighborhood. Don’t annoy your neighbors by over posting, but once a week or every 2 weeks is a good start. Stay top of mind!
  2. Speaking of neighbors, paper the neighborhood! Get some flyers printed up and get out there! No, not everyone will look at them, but if even one person does, that’s one more customer! And that’s what you’re in the market for. You have to get those first few customers to get word of mouth out there.
  3. Go to vendor events, networking events, lunch and learns. Anything and everything to meet people in your industry. People want to do business with people they know. So get to know more people.

Now that you have some ideas as to how to market yourself, it’s time to get started. Set goals. If you don’t know where you’re going, how will you ever get there? Make your social media accounts and paper materials. Look online to find out when local networking events are going on, and get yourself out there!

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