Let’s talk about vendor events! I’ve attended some, I’ve vended some, I’ve even hosted some. I love them!
Meeting other people who are hustling just like you, so inspiring!
And talking about your business, so much fun!
But there is a huge thing I think a lot of people miss to close the sale: capturing potential customers information.
Ok, let’s say you got a table at an event. You paid money! But you only sold a couple things (or maybe nothing). It’s ok because you met a lot of cool people and felt really inspired and gave out your catalog and business card to a bunch of people, right?? NO! You missed a huge opportunity! Giving out your business card is so passive! How many times have you received someone’s business card and done NOTHING WITH IT! It lives in your purse or wallet now until you clean it out. Yes, the person/business sounded really cool at the time. But not cool enough to engage again. You need to be more aggressive! (In a non-threatening way of course) Come up with a plan to capture information! Here are some ideas:
The point is, don’t be so passive when it comes to your business. Sometimes people need to see something more than once before they purchase. There use to be a business rule called “The Rule of Seven” that people needed to see something 7 times before purchasing. Now they say, it just depends. So get information, follow up, be nice and approachable, be confident, BE YOU. You got this!